07 June 2012

A Recap of the AFL Re-Brand Series


An old concept returns today. This is one of my absolute favorites that I have ever done. I plan on cleaning it up and using it for HJC's Canada/USA competition, along with a team Canada concept I never finished. You'll have to look for it in the mean time.



ADEL - The front of the jumper adds character, only real change to current.
BL         - I like the current jumpers better, but superimposing logos has always been favorable to me.
CARL - Adds more color to otherwise plain jumpers.
COLL - Inspired by clash jumpers worn in recent memory.
ESS   - Used wings instead of a sash with a superimposed logo.
FRE  - I like the new jumpers, but the old jersey design with the solid purple
GEEL - Added extra shade of blue. Duplicated cat in the stripes.
GCFC - Sun on horizon in the skyline, with wings for clouds.
GWS - "G" in V-neck instead of stripe.
HAW - Old logo, with wings.
MELB - Monogram with stripes.
NMFC - Superimposed logo.
PORT - Based on depiction of 11-year-old used in 2004 season.
RICH - Superimposed new logo.
STK  - A checkered version of the logo on a jumper.
SYD     - "Swan in a V-neck."
WCE - Full logo with stripes.
WB        - Original 'Dogs outline with stripes.

That's all she wrote! Until next time.

-Ricky

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