14 May 2016

Sidewinding Through Tucson

As previously covered, the American Hockey League's Springfield Falcon's are moving to Tucson (two-shown if you don't want to upset the natives Tucsonans). However, our friends at HJC wanted to have a contest around this, and while it allows people to keep the nickname, I (having lived in Springfield) do not see that happening. While my selection kind of rips off the former Triple-A baseball Pacific Coast League team's name, there is a completely different brand identity to go along with it.


Behold hockey's version of the Tucson Sidewinders. Though I realized after it was designed there was a lot more "ripping-off" appearing elements, that is simply not the case other than the color change in "win" of the "Sidewinders" wordmark.  The colors have come from the Arizona state flag rather than the Falcons and the basic jersey elements from the parent club Arizona Coyotes of the NHL. The crest logo was planned to be an alternate but looked better as a primary than the one accompanying the wordmark logo, so I made appropriate decision changes. "Rattle City" was merely a promotional ploy that would need something better than something that looks like a beehive, dog toy, or something else I don't prefer to mention.

Back to the primary, It looks like another certain Major League Baseball team's old logo when in fact it isn't under two conditions: the star the sidewinder forms is in the opposite direction so it's head faces forward and second the sand tracks form a vaguely closed star rather than completely open (even the tracks kind of look like boomerangs at first glance). Now that all is squared away, I may have more jerseys in stock sooner than expected with further details on that tomorrow.

-Ricky

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