Ducks Cook Rather Than Being Cooked

POST 2: Which athletes in this organization reach out to fans? What are their specific messages? Give examples. How does this communication affect the organization in a positive way? What do you think the organization hopes will be the effect of their communication?

Generally, all of the athletes have been involved with the Ducks main charitable affiliate Children’s’ Hospital of Orange County (CHOC Children’s). Recently there was a fundraiser, the 13th annual Dux in Tux presented by Honda, which helps raise funds for the Anaheim Ducks Foundation. Along with famous local chefs, some Duck players became sous chefs for a day while others had various other responsibilities throughout the event.

The players take their community involvement very seriously. Veteran Duck Teemu Selanne has been known for wanting to teach physical education following his playing career in order to give back to the community for their support of the team. Often when the three stars of the game are announced at the Honda Center, it is not atypical that you will see any of the Duck players hand or toss their used equipment to fans as souvenirs when being recognized.

Since its inception, the Ducks (formerly the Mighty Ducks then owned by the Disney Corporation) have been very good with fan interaction as character of their parent ownership. Even under the new ownership, this has continued as it keeps the organization in good standing with the fans and community. Even in difficult times in the organization, you will always hear about these such positive interactions with the greater Anaheim area and beyond. Through this, the organization knows that their impact around town will be unheralded among other hockey clubs in the NHL due to their continuous commitment and belief in their fan base.

Oh . . . and Happy Birthday, Dad!