When First Niagara bought shares of HSBC, it also purchased the naming rights to HSBC Arena. At which point, I was hoping to see the lights in the shape of waves on the arena exterior that accompanied the "Marine Midland Arena" lighting would return in some capacity. They didn't. I tried to do a mock up of it before the days of BNG, but now I decided at least with center ice, I can be more accurate.
No matter, with the Key Bank takeover of First Niagara, the name change will again be in place - this in four months time. Barring another name change, Key Bank will have the rights until expiration in 2026.
-Ricky
That was probably one of may favorite sponsors ever. It was local and it was unique. Think of what would've happened if General Mills had the naming rights... Buffalo would be playing in a cereal bowl instead of a bank.
No matter, with the Key Bank takeover of First Niagara, the name change will again be in place - this in four months time. Barring another name change, Key Bank will have the rights until expiration in 2026.
-Ricky
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