Clip Art II

Last week the Los Angeles Clippers of the NBA (National Basketball Association) unveiled a new logo for the upcoming NBA season.  I have mixed feelings pertaining to this logo, mainly because I typically look at teams re-branding themselves is a easy way to make money.  But regarding the logo itself it's a very nice new sharper look.  With the addition of the color black where the team's name is spelled out in all black caps "Clippers" which is also in the basketball shown above containing the letters LA and C obviously for Los Angeles Clippers.  There are also four lines two on-top and the others on the bottom with the very top and very bottom being red and the middle two being blue and the name Clippers being between the lines.

I think it has a very simple design one that most people can attempt at drawing themselves and most likely some what succeed in doing.  It is not overly flashy as some logo's today have become which I like very much.  In other words it doesn't say too much but it says what it needs to and that is it.  There are many other logos out there that fail to do that.  One example is the Buffaslug, the logo the Buffalo Sabres dawned when the returned to the Blue and Gold color scheme,  All it had was a Buffalo's head but no swords.

All in all I do like it from a logo design standpoint, but I don't like it because it asks people to spend money on new merchandise which we all know will happen.